Updated November 2015.  

Our apologies, this Handshake Review vs. SupeRep review has been removed from our blog at the request of third parties.  We apologize, BUT wait the full article is available in PDF format for subscribers.  Here’s the link to download the Review



In case you missed the first 2 articles, we first reviewed two iPad sales apps Digital Sales Aid vs. Showpad, followed by iPad file-sharing apps Box for iPad vs. Dropbox for iPad. Check those out after you read this.

This article is part of a series on choosing the right iPad app for your company. Depending on where you are in the process, we recommend starting with Why companies deploy iPads? or the Guide to Launching iPads; two free ebooks that will get you primed and ready.

Now then, it’s time for round 3 in our iPad business app review series – SupeRep vs. Handshake – iPad Catalog Apps.

Since so many companies are deploying iPads for sales, we occasionally compete with these apps and even refer prospects towards them if we aren’t a fit, we thought our readers would like to see how we think SupeRep compares to HandShake Catalog Apps for the iPad.

Caveat – We spent a good deal of time researching features from both companies that were worth mentioning, in our opinion. Everything presented below was gathered from online publicly available resources. Although not our intention, we may have missed some key information. We encourage anyone who has used these applications or works for these companies to let us know your thoughts in the comments section at the bottom of the post.

iPad Catalog App Review – Platform & Functionality

In general, these two iPad catalog app platforms are designed for “retailers”, “wholesellers”, or order-taking salespeople. They focus on delivering ordering and stocking information to existing customers and keeping of track previous order history.

For starters, we thought it might be a good idea to give you a working definition of iPad Catalog App Platforms.

What is an iPad Catalog App Platform? – a category of mobile software that provides access to active catalogs of product information for transactional field salespeople so they can take orders from those customers, share previous orders, share stocking information, and discuss new offerings. The mobile app is typically paired with a content management system (CMS) for updating product information on the iPad and is often connected to an ERP system.

While many of the features of these platforms overlap, there are some key differences that separate them.

The common features of iPad sales app platforms include:

  • iPad Mobile App
  • Web-based Product Management System
  • Sync and Offline Access to Product and Customer Information
  • ERP Integration
  • CRM integration or built-in CRM systems
  • Analytics and Reporting

We’ll use this feature set as the context for comparing these two platforms.