If you want to limit the information your sales reps can send and present from their tablet, then free file sharing apps are just what your team needs.
I mean, who doesn’t like free?
I love free, but free can come with a price.
How confident would you feel if you walked into a big sales meeting with a prospective client wearing business attire you got for free?
Sure it didn’t cost you anything, but maybe it doesn’t suit your style and isn’t a perfect fit.
But hey, it’s free.
Free Isn’t Always Best
Enterprise decision makers have to choose which mobile sales tool is best for their field reps: is it a free file sharing app or paying for an enterprise mobile sales platform?
Let’s start by breaking down the similarities between free file sharing apps and enterprise mobile sales apps:
- Collateral can be synced to the mobile device from a content management system.
- Users can share collateral with prospects once the apps are synced.
- Users can also email files to prospects directly from both kinds of apps either by sending a download link within the body of the email or direct attachment.
Now let’s take a look at the differences that set free file sharing apps and enterprise mobile sales apps apart:
- Enterprise mobile sales apps are designed to be selling tools with features, SKU and product-based selling for field reps. Free file sharing apps are adapted from file sharing tools, like Dropbox or Box, designed to collaborate amongst teams.
- Although content management is performed similarly, users have to individually select collateral to sync to the tablet in free file sharing apps. Conversely, content is pushed to users’ tablets with enterprise mobile sales apps. This way your content is on the tablet whether sales people act or not to download it.
- Enterprise mobile sales apps come with built-in analytics for tracking, integration to existing systems like Salesforce.com, and branding to personalize the app on the tablet. Many free file sharing apps do not have these capabilities, or if they do it is very limited.
So far, we can see that we have an enterprise mobility choice between:
A) A free service that requires a team to act individually to sync content, or…
B) Paying for the assurance that the team is fully updated and content is always at their fingertips.
The choice for enterprise companies really comes down to an app that can be adapted to the purpose of selling, or a customized mobile app that is designed directly for the purpose of selling.
For what some companies want their field teams to accomplish, free file sharing apps are suitable.
But for best-in-class companies like Medtronic, John Hancock, Mercedes, enterprise mobile sales apps have been deployed.
Why Enterprise Mobile Sales Apps?
Selecting enterprise mobile sales apps over free file sharing apps has a lot to do with consistency in your content management and deciding how important making sure your team always has the most up-to-date collateral at their finger tips when it’s needed is.
Here’s the kicker: free file sharing apps require the tablet to be connected to WiFi or have a mobile data plan to access updated files.
Can you make up for the lost opportunity your devastated sales reps on the front lines experience in a prospect’s office with no access to Internet?
What about your entire field team?
This opens the door for potentially damaging issues with your field team:
- Longer sales cycles
- Opening the door for competitor’s reps
- Reps being frustrated and giving up on the tablet and the cloud
Why take that chance?
If your field team’s needs are met with free file sharing apps, that’s great.
But can you trust your field team to sync whichever collateral they need for offline access later?
More importantly, is it worth taking that risk?
Let us know how that works out for your field team.