When opportunity presents itself, you seize it.
After some long discussions with our end users (sales people) and our Admins (marketers) about an iPhone version of FatStax, we landed on two critical smart phone differentiators.
First, everyone has their phone on them at all times – this is not true of tablets and laptops.
Second, people use their smart phones for instant gratification in short intervals. Think Instagram, ESPN, Candy Crush, vs PowerPoint, Salesforce.com.
Based on these factors, we designed FatStax for the iPhone to mirror people’s typical behaviors with their phones in a sales situation or while hanging out at the airport bar between flights.
The design and user experience were coded to make two actions really simple:
- Finding information quickly – product pricing, specs, details, weblinks, manuals, videos, etc.
- Sending information with one-hand – e.g., by texting, emailing, tweeting.
Here’s 3 features designed to facilitate these actions with FatStax iPhone app…
The Offline Factor
20,000 Products At Your Fingertips. No Internet Needed.
Fast and easy access to your product information starts with syncing all the critical information to your phone. Offline sync gives the salesperson instant access without waiting on slow Internet or searching around for a cellular signal. No more frustrating “two bars” and a ticked off prospect.
The Texting Factor
Text-to-Close. For Reps Who Know.
Texting a prospect information increases the chances of closing a deal by 328%. Need we say more? Users can text information directly to any cell phone on the spot (yes, you need a cell signal to text).
The One Hand Browse Factor
Browse with your thumb. Tap to open, text, or email with one hand.
One-handed browsing is a must-have in an iPhone App full of product information or critical documents. Product cards are easy to browse with thumbnail images and short descriptions for everything in the app. The action bar allows you to send information quickly by email or text as well as push files to other apps on your device.