What would you do with 200 more hours per year? Seriously, what could you accomplish?
As a Marketer, there are two ways to increase your available time.
Way #1 – Work more hours.
Way #2 – Work normal hours and stop wasting time on unimportant tasks.
#1 is the norm and a sort of cultural badge of honor for anyone in a leadership roll. It requires us to do more of what we’ve already done: more emails, more meetings, more phone calls, more plane flights, and all of the stuff we are comfortable with these days.
#2 is super uncomfortable. It requires us to pause and take a hard look at what is taking up so much dang time and then stop doing those things or find a more effective, less time-consuming process to do them.