Creating an iPad or iPhone app for your business sounds pretty straightforward, right?  We get the message that there are 100’s of thousands of Apps available in the App Store so it must be simple.

Buying iPads for your sales team can increase productivity and communication, but the secret to success are the apps. And building an iPad sales app for your business, one that fits your selling process and your carries your brand, is in the plans for a number of savvy companies.

On the surface, this task seems as simple as hiring a developer, but there are several costs to be aware of before finalizing your budget. Below are the three most overlooked costs associated with app development that we hear from the field.

1. Time to Develop

The app marketplace is incredibly diverse and it changes quickly. If your developer isn’t a seasoned professional, these changes can quickly add to the time to develop your app. And as the saying goes, time is money. The fastest, easiest and least expensive way to keep pace with changing technology is to set aside a budget for external developers or consider an off-the-shelf solution. Developers that specialize in designing all-inclusive apps for businesses live and breathe everything related to the iPad. These specialized vendors have worked with a wide variety of organizations, giving them priceless insight into user preferences and best practices in the field.

2. Tests, Tests, and More Tests

While extensive testing might seem like an unnecessary expense in your budget, not properly testing your app can lead to even bigger, preventable costs down the road. Once salespeople begin using the app, they will find bugs and run into issues that require troubleshooting. When planning your first phase of testing, consider the following:

  • Clearly define goals for the pilot participants
  • Consider how much time it will take them to provide pilot feedback
  • Compensate participants for lost opportunities due to time spent testing
  • Have participants attend weekly meetings or log experiences
  • Let participants discover what they need to make the app an effective part of the daily workflow

By taking the necessary care to modify the app before full implementation, you will save your company time and money. Lost credibility for your mobility team is also a fallout from an ineffective app launch. App rollouts are much more effective when your mobility team has a few wins under their belt.

3. Support

From training to technical issues to product updates, issues will arise. Having a technical support team that can train new users, answer questions and quickly address issues is critical to your app’s success. Initially, the most mission-critical applications may even justify having a war room of developers available 24/7 for immediate response.If a full support team falls outside of your budget, you may want to consider using an off-the-shelf solution provider as they often offer support teams.

With FatStax, we help businesses of all sizes deploy a branded app that fits within any budget. With the right information, developing an app for your company (and a budget) doesn’t need to be intimidating.