Whether it’s as a mobile sales tool in a sales reps hands, a tablet on a stand showing videos, or even just a mobile tool for scanning badges, Trade Show Managers need to prepare their sales teams appropriately. Read More
Members of our Customer Success Team are hitting the exhibit hall trail with customers helping with their trade show sales app.
At each show they attend, they report back to us the same surprising trend performed by many of the other exhibiting companies: Most companies are still handwriting orders on paper.
It’s abundantly clear many companies that heavily rely on trade shows for sales and lead generation have not discovered the benefits of utilizing a trade show sales app.
Most are already using marketing automation like Marketo.
Why in the world would sales reps in a trade show booth still jot down order information on a glorified contact form?
Since you already have a pencil and paper out for handwriting those orders, let’s see just how much time is wasted by not using a trade show sales app.
Paper Order Forms vs. Trade Show Sales App
If it takes on average five minutes to complete a handwritten order, and 500 orders are collected at the show, that equals 2,500 minutes.
That’s more than 40 hours.
That’s more than an entire work week of taking orders.
Hope your company has great medical benefits because that’s a lot of hand cramping.
But the fun isn’t over just yet.
Now your sales and shipping departments have to decipher what the order reads through smears and coffee stains.
The rep was in such a hurry to finish writing this order, now even he can’t read the customer’s credit card number or phone number to call him back for confirmation.
Is the product in stock? Maybe it was last week at the show, but now you’re on backorder.
You’re adding more time to fulfilling these orders by not using a trade show sales app.
FatStax allows companies to easily search for and share their products and collateral that prospects need in real time from just a couple taps on their iPad sales app. We have many customers that have experienced results using FatStax in their trade show booths.
In fact, we used our very own trade show sales app at Dreamforce to gather leads.
FatStax is capable of real-time communication with prospects via the iPad coupled to marketing automation. Bottom line, it nets big results.
The benefits of a trade show sales app are it will save you hours of post show work typing information into a CRM leaving prospects assigned properly and ready to have conversations, receive orders, and begin nurturing for future sales.
On Day 1 of Dreamforce this year, we used 3 iPads in our booth. By 3 pm, 2 of them were completely dead, likely because of trying to connect to the horrible wi-fi accessibility at the trade show. We made a quick trip to Staples and we bought an iPad Battery Pack and a Targus dual iPad Charger.
For Day 2, all 3 heavily-used iPads lasted the entire day.
iPad Trade Show Charging
Thinking about using an iPad during your upcoming trade show? When most companies decide to add the iPad to their trade show booth, multi-tasking staff can get overwhelmed, focusing on how to sell with the iPad, and not thinking about the basic elements needed for a successful show.
iPad Power Selling Series – We’ve recruited an all-star team of top sales experts to get you excited about selling with the amazing iPad.
Matt Hill – The President of the Hill Group is an experienced sales and marketing consultant, trainer, facilitator, and speaker. He has presented his “Trade Show Selling Skills Workshop” to over 45,000 people around the world.
iPads at Trade Shows – Magic Wand for ROI
If I were a trade show manager and I had my most important show coming up what would I wish for if I could wave my magic wand? Read More