Fix 5 Common Mobile Device Mistakes at Trade Shows and Boost Your ROI

By | B2B Sales, Mobile Productivity Tools, Sales Productivity

Mobile devices, included iPads, Android tablets, phones and iPhones are being used more and more at trade shows these days.

Whether it’s as a mobile sales tool in a sales reps hands, a tablet on a stand showing videos, or even just a mobile tool for scanning badges, Trade Show Managers need to prepare their sales teams appropriately. Read More

iPad Trade Show Stand Review

By | B2B Sales, iPad Trade Show, Mobile Productivity Tools

Are you looking for a solid stand for using iPads to engage customers at trade shows in your booth?  We really enjoyed using the Twelve South HoverBar recently.

We chose to use the Twelve South HoverBar at the Dreamforce conference in San Francisco after seeing a few companies using them at the CEDIA trade show in early September to share information on audio equipment. Here is what we thought about using the hover bar as an iPad trade show stand.

HoverBar iPad Trade Show Stand Basics

The stand ships in nice box complete with clips, converters for different iPads, and an adjustable clamp/vice to lock the device down. At first glance, it’s a pretty sturdy looking stand that should clip onto about any table or part of your booth. Unfortunately the gap in the clip wasn’t quite wide enough for our table, so we had to remove the rubber piece to make it fit. Not a huge deal, but we recommend testing the set up before the show.

In our hands, it is a pretty solid device that’s easy to maneuver into position as you present. We purchased ours from Amazon and it arrived the next day. So, if you’re in a pinch thats a fast turn-around time, too. Read More

The Reviews are in and…

By | B2B Sales, iPad Trade Show, Mobile Productivity Tools, Sales Productivity

FatStax is on Top!

Over the past month, the FatStax iPad Sales App has been grabbing a lot of attention from prominent tech writers for its convenient and valuable features for sales and marketing teams alike. We work hard to provide a service that’s valued by our marketing and sales customers. And, it’s great to hear such kind words from tech experts too! Don’t rely just on what we say. Take a look at what our friends at Gaebler, CRN, and Mobile Enterprise are saying… Read More

iPad Trade Show App in Action: Putting the “Dream” in Dreamforce

By | B2B Sales, iPad Trade Show, Sales Productivity

iPad Sales App in Action

At FatStax, we aren’t afraid to put our money where our mouth is. So, during the Dreamforce 2012 conference, our sales team used FatStax 2.0 iPad Sales App on four iPads to engage prospects and provide them requested literature, all digital. We did not print or carry brochures or any literature to the show.

Here’s the punchline in case you are in a hurry…

17.6% of booth leads responded to marketing automation messages triggered from our iPad sales app while still at the show.
Yes, that was “while still at the show.

Keep reading to find out how we got that response and what our plan was…

iPad Presentation App: Putting the “Dream” in Dreamforce

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30 Seconds Matters: How the iPad Delivers Revenue Growth

By | B2B Sales, Mobile Productivity Tools, Sales Productivity

iPad Power Selling Series – We’ve recruited an all-star team of top sales experts to get you excited about selling with the amazing iPad. This is a great post by Nancy Nardin, President of Smart Selling Tools. We’ve always admired Nancy’s no-nonsense approach to hitting the numbers on her Smart Selling Site.

This article quantifies the amount of money iPads could actually make your company, purely in terms of “time saved”. So, if you need some hard numbers to show your CFO or you are a CFO and need to build the case for the iPad investment, here they are in plain English and simple math.

Nancy Nardin is the foremost expert in sales productivity tools. As President of Smart Selling Tools, she consults with many of the top sales productivity software vendors as well as end-user organizations looking to select the right tools.

30 Seconds Matters: How the iPad Delivers Revenue Growth

The first real sales tool I ever use was the GRiD Systems laptop computer (if you don’t count the rolodex). GRiD was the first Silicon Valley start-up I ever sold for and it produced the world’s very first laptop computer. This was in the early ‘80s and it signified the birth of the mobile-age. It’s where my love for sales tools began. Read More

iPad Selling Tips – Maximize Your Battery Life

By | B2B Sales, iPad Trade Show, Mobile Productivity Tools, Sales Productivity, Selling Tips

iPad Selling Tips – A comprehensive series to help sales and marketing professionals engage prospects with their iPads based on 2 plus years of training sales forces across the world.

At FatStax, we love using our iPads at trade shows and conferences and we understand that those long days of presenting can drain the battery life of your device. With that in mind here are a few tips to maximizing the battery life of your iPad. Read More

Arm Your Sales Force with iPads to Build Stronger Client Relationships

By | B2B Sales, Mobile Productivity Tools, Sales Productivity

iPad Power Selling Series – We’ve recruited an all-star team of top sales experts to get you excited about selling with the amazing iPad.

Anthony Iannarino is the President and Chief Sales officer for SOLUTIONS Staffing, a best-in-class regional staffing service based in Columbus, Ohio. He is also the Managing Director of B2B Sales Coach & Consultancy, a boutique sales coaching and consulting company.

Arm Your Sales Force with iPads to Build Stronger Client Relationships

When it comes to arming the sales force with technology, most of the return on investment analysis rightly centers on productivity. There are countless apps that help to make your sales force more productive. But for my money, the most important outcome that an iPad can help to obtain is Read More

How to Engage Customers with the iPad as a Sales Tool

By | B2B Sales, iPad Trade Show, Sales Productivity, Video Tips

The Selling With Your iPad videos share tips & best practices using iPad sales tools.

If you use an iPad and sales apps to help you sell, you know how easy the iPad makes it for you to increase customer engagement, share content, access products and more – especially at the point of sale at trade shows or in your daily calls.

In this video segment of Selling With Your iPad, we provide some sales training tips on how to increase customer engagement with the iPad, while still focusing on the product information you need to share.


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Simple is Not Easy – The Importance of Usable Apps for Field Sales

By | Mobile Productivity Tools, Sales Productivity

“Making something simple is not easy.”

This bit of wisdom came from one of our developers at FatStax, as we are considering which features to add with each new development version with our app for field sales. There’s a tradeoff between building in more features and capabilities and keeping it simple for users. Client wishlists and what we hear from the marketplace feed the to-do list of features. There is no lack of ideas.

How Important is That?

For example, one of our sales clients recommended that we add the capability to attach PDF sales brochures to the emails sent to customers from FatStax. Not a bad idea (but there is no lack of ideas). “How important is that?” is the key question. Read More