In the not-so-distant past, a B2B sales team could rely on a solid strategy like BANT and marketing funnels to identify a good lead. They could count on soft skills…
Sales Leadership and the Adaptive Mobile Experience
Sales leadership must have their heads in the sand if they can’t see the massive changes that are occurring with customer expectations during in person sales meetings.
Today’s buyer is inundated with emails, internets, and mobile apps resulting in confusion and choice overload.
Meanwhile, sales teams are getting younger and expecting the mobile experience and convenience.
To drive productivity, Sales Leadership has to get behind mobile sales tools 100% to drive adoption and adapt the tools to each companies unique selling style.
Over the past decade, we’ve had the privilege of working closely with sales leaders in the manufacturing, biomedical, and complex machinery verticals. It ain’t always pretty, but we learned a lot along the way.
Below you’ll find a list of articles we’ve written based on Sales Leadership in the mobile age. Hope you learn something!