Category

Marketing Automation

Mobile Marketing Automation

Over the past 5 years, we have pioneered the idea of “mobile marketing automation”. Essentially, extending the power of marketing automation platforms to the field.

Imagine your sales rep talking with an engineer, sending her PDF brochure from her iPhone, automatically triggering the correct nurture campaign from your marketing automation platform.

The problem is Marketers use Marketo, Sales People use Salesforce, and never the two shall meet.  That isn’t the way to create a great buyer experience!

Thus mobile marketing automation.  Capturing real customer data from real sales conversations and triggering meaningful follow-up.

Here’s a few articles we’ve tagged with Mobile Marketing Automation over the years.  Hope you learn something!

Sales and Marketing

A Very Interesting Moment: Going Mobile with Marketing Automation & Bridging the Gap Between Marketing & Sales

By | B2B Sales, Business Mobility, iPad Trade Show, Marketing Automation, Mobile Productivity Tools, Sales Productivity | No Comments

Marketing used to be a one-way street. Your marketing communications strategy consisted of printing brochures, mailing flyers, writing catalogs and even launching a (mostly static) website. Through demographic analysis and…

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