It says something when mobile sales are set to outperform PC sales in the enterprise. Large organizations like Boston Scientific, Pentair, Life Technologies and IBM have all deployed iPads or other types of tablets to their workforce.
Not just because it’s the trendy thing to do. Because enterprise mobility has entrenched itself as a staple in the corporate environment. Mobile software—such as mobile sales tools, sales applications and app catalogs—provide increased productivity, a higher level of employee satisfaction and can decrease sales cycles. But enterprise mobility doesn’t just spring up over night. It needs fostering in order for a true enterprise mobility environment to thrive. A comprehensive plan that includes more than just deploying tablets and launching customized mobile apps or sales enablement apps.
Understand Your End Users
Without getting to know the managers and end users of each department or division that will be involved in your enterprise mobility environment, you really can’t begin to foster them. It’s like when you go to the car mechanic; they need to hear from you what illness your car is suffering from before popping the hood and going to work blindly without any direction.
Start with a ‘gathering of the troops’ and identify what they want to accomplish with enterprise mobility. More than likely this meeting will bring new ways to maximize productivity and new use-case opportunities to light. An enterprise mobility environment will go a long way when your mobile software works hand-in-hand with what your end users want to accomplish.
Try Not to Push It
You need to be careful not to force enterprise mobility and pressing managers for rapid mobile sales software adoption rates. Many organizations have a wide array of technology driven employees, meaning your scale will consist of quick enterprise mobility adopters, to those who have never picked up a tablet, to everyone in between.
We recently held a two day training session for a new customer of ours. The first day was spent getting employees familiar with the iPads they were just given and the second day was spent learning our B2B sales application. This way, all of the end users were up to speed and trained equally on both the device and software. Remember to keep it loose. Organizations wanting to foster their enterprise mobility environment need to respect and adjust their efforts for their different subgroups of end users.
Keep End Users in the Loop
Of course mobile app security is keeping your organization’s IT folks up at night, but your end users are worried about this issue too.
Some numbers released in an International Mobile Security Study by Cisco show more than half surveyed use their company devices for both “work and play”. In addition, 60 percent said they engaged in “risky technology behavior” on a device given to them from their employer.
The truth is organizations around the world are looking to keep their data, devices, software and employees safe. That being said, it’s important to keep end users in the know regarding any security policies and establish an open dialogue with them about personal vs. organizational data on a company-provided device. These are just a few examples of ways organizations can help foster an enterprise mobility environment for their employees. What ways are you fostering at your office? Share with us in the comment section below!