FatStax

Can you send branded emails from an iPad?

J. Rusty Bishop, PhD — Fri, 17 May 2013 17:34:57 +0000

Can you send fully branded emails from your iPad? We get this question a lot from Marketers that are tired of the boring emails generated by most Apps on the iPad. For this reason, we recently added CSS to FatStax allowing our users to create beautiful multi-layered emails that can be sent directly to prospects from [...]

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Marketing Automation + Mobility = Marketing Gold

Josh K — Mon, 29 Apr 2013 23:06:46 +0000

Marketing Automation Meet Mobility Without a doubt, the iPad has taken the business world by storm. Along with it has risen a new breed of marketing tools that take advantage of the connectivity, the “sharability”, and storage capacity of the device called “mobile sales platforms”. Although mobile selling platforms are in their infancy compared to [...]

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Is it possible to install an app on multiple iPads for a business?

J. Rusty Bishop, PhD — Tue, 16 Apr 2013 18:03:07 +0000

Volume Purchase Program – Installing multiple copies of an app on a sales teams’ iPads can be easy with the right knowledge. This article details how we advise our customers deploying iPads for the first time or in bulk for a secondary deployment that are not using an MDM Solution. So you’re the Mar-Com or [...]

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A Very Interesting Moment: Going Mobile with Marketing Automation & Bridging the Gap Between Marketing & Sales

Josh K — Tue, 26 Mar 2013 15:52:49 +0000

Going Mobile with Marketing Automation & Bridging the Gap Between Marketing & Sales Marketing used to be a one-way street. Your marketing communications strategy consisted of printing brochures, mailing flyers, writing catalogs and even launching a (mostly static) website. Through demographic analysis and surveys you identified potential customers, but salespeople still had an advantage. Salespeople [...]

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Make Sales Tools Training Habitual

J. Rusty Bishop, PhD — Thu, 07 Mar 2013 17:45:00 +0000

iPad Sales Training is huge part of my job here at FatStax. I’ve trained sales people on 4 continents, in huge auditoriums, and over GoToMeeting. This means I talk to a lot of sales executives—VP types, decision makers, bottom-line thinkers. In general, This is the person who says “yes” or “no” to whatever sales tools [...]

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