About Us

FatStax is the brainchild of Mark Walker and Dr. Rusty Bishop, the founders of Red Funnel. Having sales experience, they both realized that sales professionals were at a distinct disadvantage. Technology had given the potential customer more knowledge about a given product or service than what the sales professional was prepared for, especially when responsible for a detailed and extensive product line.

There was plenty of information for a sales professional to access it. The problem is that it’s not conveniently accessible when salespeople need it, in front of customers. Carrying around and thumbing through catalogs, clicking through multiple pages on laptops and struggling with slow internet connections makes it difficult to provide the information potential customers need right then and right now.

In other words, those heavy “Fat Stacks” of paper catalogs just weren’t practical or useful when dealing with an educated and impatient marketplace. Mark and Rusty saw the need to for a product that provided instant access to all the needed product and marketing material . . . but that access also needed to be searchable and sendable.

The guys at Red Funnel set out to create a solution to this challenge and bring the power of these new mobile tools to the hands of the sales force. That solution is FatStax. They didn’t stop there though. Incorporating customer feedback into each version makes the solution even more powerful now.

Here you aren’t seen as a customer, but a business partner. Mark and Rusty and the FatStax team understand that their success is a result of your success.

Take a moment and meet your business partners.

Mark Walker

Mark combines his sales and marketing expertise with an understanding of how mobile tools can be used to increase productivity. He created and launched NaviGRANT, an online subscription database service that enabled sales and marketing to mine aggregated life science grant information and convert them to leads. In a short time, he succeeded in securing many of the largest Life Science research companies in the world as clients, including GE Healthcare, Eppendorf, Mettler-Toledo, Bio-Rad, Thermo-Fisher, Millipore, and Roche.

Mark has over 20 years sales and marketing experience, large and small companies, mostly in the life science marketplace. Starting his career in field sales at Eli Lilly, he then joined a small but exciting company named Invitrogen (now Life Technologies). As Director of Sales, Mark was one of the leaders that helped Invitrogen prosper during its rapid growth phase.

His passion is integrating the latest tools and technology in relevant ways to make companies and their sales forces more productive. Based in Indianapolis, he is a soccer dad and coach, photographer, and water sport enthusiast (during the disappointingly short warm weather months in the Midwest). Contact Mark at mark@fatstax.com.

the ipad sales guy

Dr. Rusty Bishop

Dr. Bishop co-founded FatStax in 2010 and has held the position of Chief Sales Officer since that time. Rusty brings a scientist’s focus to the sales process and has a deep understanding of what Sales Reps need to succeed in the field. He has sold products with an iPad since they arrived on the market in 2010 and truly knows how to make device profitable for Enterprise.

He regularly speaks to companies about how iPads can be used effectively in the field and is always available to talk iPads with your team.

Living near the California coast means Rusty takes full advantage of the ocean (wouldn’t you?). Surfing and roadbiking are his prime relaxation activities. Contact Rusty at rusty@fatstax.com.

Josh K (Krasnegor)

Josh K holds the position of Chief Marketing Officer. He is an extreme marketer who has made a name for himself by strategically aligning brands with communications and creative revenue generating campaigns to super charge companies to success.

While Josh was speaking at a marketing event, where he was educating companies about the benefits and challenges of implementing marketing automation, he met Rusty. After the event, over a couple of beers, Josh learned the FatStax story and shared some of his insight. He realized what Rusty and the guys at Red Funnel were developing was way ahead of the curve, was really cool and could really help companies sell more, faster and market better.

In the summer of 2012, Josh joined FatStax to increase branding and communication and to grow revenues through innovative marketing strategies and creative campaigns.

Bryson Fraley

Bryson graduated from Indiana University in Informatics and shortly after joined the FatStax team where he currently is the Lead catalog administrator and data analyst. His background and experience in computers and business, correlates well with the FatStax idea of using technology to make sales teams more efficient and effective.

In his free time, Bryson likes to enjoy the great outdoors. Whether its fishing, hiking, or even rock climbing, he’s always on a quest for adventure. Contact Bryson at Bryson@fatstax.com.