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FatStax Mobility Platform and its line of sales engagement tools enables reps to engage their customers and inform them to make smart purchasing decision.

What is the FatStax Mobile Platform?

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What is the FatStax Mobile Platform?

FatStax, from Red Funnel Consulting, is a complete Software-as-a-Service (SaaS) mobile sales and analytics platform that allows a company’s reps to engage with prospects using digital collateral, inform prospects to make educated purchasing decisions, and enable reps to close more opportunities using an array of mobile application solutions.

Through the FatStax Mobility Platform, companies can manage, deploy and track their digital collateral for field sales and service teams, better serving their customers and improving business performance.

Watch this brief video where our co-founders Mark Walker and Dr. Rusty Bishop detail the benefits of the FatStax Mobile Platform.


FatStax 2.4 Released: So What’s New For Users?

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Sleeker Navigation, Faster Resource-to-Device Download Time, iOS 8 Compatibility with FatStax 2.4

By FatStax Customer Success Team

FatStax Mobility Platform and its line of sales engagement tools enables reps to engage their customers and inform them to make smart purchasing decision.

As the leading customer engagement platform, we strive to enhance our user’s experience. Today we are excited to announce the release of FatStax 2.4 for our global users.

As with all of our releases, we listen to our customers and hear what they want out of FatStax that will help their reps close more deals during in-person meetings. To help you do just that, FatStax 2.4 focuses on speed and style.

Streamlined Home Screen Navigation

Once you install and open FatStax 2.4 you’ll notice the Search, Stack, Resources and Settings buttons have been moved to hot spots making them faster to access. Essentially we’ve trimmed the digital fat out of our design. This provides a modern, stylish look enhancing the experience for users and adding space on the right side of the app for more creative branding, showcasing and sharing your information with customers.

A Handy Home Button

We received quite a few requests from you to create a way to easily return to the Home Screen when deep in a category. FatStax 2.4 adds this Home button feature. This Home button in the top-left of the app replaces the Categories button, and gives users a quick shortcut to return to your Home Page. This button resets all of your categories to reappear as though you just opened the app. You’ll also find the Home button for simpler navigation when working with Stacks. And speaking of Stacks…

New Stacks View


A Stack is an easy way to send multiple items in a single email. Bundles enable you to send customized groups of items you can add to a stack with a single tap. All of the Stacks functionalities remain the same, we simply adjusted the location of the List of Stacks to the top and center while creating a single catch-all Action button. Any editing, adding or emailing of Stacks and Bundles can be found by tapping on the Action button in the upper-right corner. The Action button also appears while viewing any resource in your catalog.

App Performance Improvements

You’ll notice FatStax 2.4 to run quicker and be more reliable. This will leave you more time to sell and be sure your content is available offline. We optimized the app’s download speed, search speed and startup responsiveness. The amount of time you previously spent waiting on resources and information to load will dwindle, becoming even faster.. This means you can add even more information to your catalogs with less syncing down time.

Share Your Feedback

Please help us continue to produce the best mobility platform available for businesses by giving us your feedback, comments or questions about FatStax 2.4! Email us at support [at] or reach out to us on Twitter using the hashtag #FatStaxNextLevel

FatStax Speaking At Marketo Summit 2014 Next Week

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FatStax Speaking At Marketo Summit 2014 Next Week

By Corey Trojanowski

marketo summit 2014

FatStax is off to rub shoulders with the best marketing minds at Marketo Summit 2014 in San Francisco April 7-9.

In addition to exhibiting and showing off FatStax at Marketo Marketing Nation Summit 2014 (we might have some free giveaways at our booth wink wink), our co-founder Dr. Rusty Bishop will be speaking during one of the many session.

Rusty will speak during the LaunchPoint – Extending the Power of the Marketo Digital Marketing Platform session on Wednesday, April 9 at 2:00 p.m. in rooms 2018-2020.

The focus of the session is to show how other platforms, like FatStax, can build stronger customer relationships and make marketing programs more effective when implemented with Marketo.

Be sure to add this session to your Marketo Summit 2014 agenda here.

FatStax is the perfect way to generate leads and share marketing collateral at trade shows, just like Marketo Summit 2014. Check out our own results from a previous Dreamforce conference tying together our CRM, Marketo marketing automation, and FatStax in our booth.

If you’re heading out to Marketo Summit 2014, we’ll see you there!

mira award nominee fatstax

FatStax Receives 2014 TechPoint Mira Awards Nomination

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FatStax Receives 2014 TechPoint Mira Awards Nomination

By Corey Trojanowski

mira award nominee fatstaxAll of us at Red Funnel Consulting are proud and honored to announce FatStax has earned a nomination for the 2014 TechPoint Mira Awards in the Mobile Tech Award category.

According to TechPoint, a record 170 companies, schools, and startups applied in this year’s nomination process with FatStax making the cut.

The next step in the process is for all nominees to deliver presentations and answer questions in-person with a panel of judges later this March. The judges will then select winners, which will be announced at the 2014 TechPoint Mira Awards ceremony Saturday, May 3 at the downtown Indianapolis JW Marroitt.

From TechPoint’s website, the Mira Awards symbolize “recognizing excellence and innovation and celebrating the many successes of Indiana’s high-tech community, including the contributions of businesses, startups, organizations, schools, departments, teams and individuals from all over the state.”

We’ll let you know if we bring home any hardware the night of May 3!

Photo courtesy of TechPoint

Click on a book below to download one of our mobile sales enablement help guides

SalesApp_OrangeBookHow to choose the best mobile app for your team. 7 questions you need to ask before buying.

SurvivalGuide_GreenBookSurvival guide to adding the iPad to your sales arsenal with an 8-step plan inside.

This is the ultimate mobility guide any distribution channel manager needs to read.

FatStax, from Red Funnel Consulting, is a mobile content delivery platform that enables companies to manage, deploy and track digital collateral for field sales and service teams. You can learn more about FatStax here or sign up for a free demo.