“What are we really getting for our marketing spend?”
I cringe every time someone in sales asks this question!
Actually it’s not a question, it’s statement that sales does not believe in marketing’s contribution. It is also a sure sign that sales needs someone to blame for missing their number.
Maybe there is also a bit of misalignment or internal chaos between marketing and sales.
I think we all know the impact of marketing on sales performance, but sometimes it is difficult to quantify. Wouldn’t it be really nice if people stop asking this question all together?