How to get C-Suite Approval for a Mobile Sales Tool

By | Mobile Productivity Tools

Hint: It has nothing to do with cost

Researching new apps for sales reps is only a small part of the overall decision-making process. If you aren’t the one signing the check for your mobile sales solutions, you’ll first need approval from your CFO, CMO, VP Sales, or other stakeholders.

And that presents a whole new set of challenges that rely on your presentation of two things: the existing problem(s) and the value of the solution. Read More

Simple Tactic For Manufacturing Marketers To Impact Dealer Sales

By | B2B Sales, Mobile Productivity Tools
Updated July 2017 with new insights and tips on mobile sales tools for dealers and distributors.

 

“With FatStax, I can deliver follow up information to my customers in minutes instead of days. In just a few clicks immediately following our meeting, I can send product videos, technical data sheets, color charts and literature that reinforces their buying decision.”  – Justin Chantel, Territory Sales Manager, Bradley Corp.

Now that is music to our ears.  Thanks Justin.  You are exactly who we are looking to serve my friend.

But how did we get there…

How often does your sales team ask, “What are we really getting for our marketing spend?”

I cringe every time someone in sales asks that question!

Actually it’s not a question, it’s statement that sales does not BELIEVE in marketing’s contribution.  The age old fight continues.

Maybe there’s just a bit of misalignment or internal chaos between marketing and sales.

I think we all know the impact of marketing on sales performance, but sometimes it is difficult to quantify. Wouldn’t it be really nice if people stop asking this question all together?

Read More

How to Plan a Successful Launch of Your Mobile Sales Tool

By | Mobile Productivity Tools

3 Things Before Your Sales App Goes Live

 

In a previous post about onboarding employees via your mobile sales app, I indicated that a new sales rep is only as good as the profit they bring in, which is essentially zero until they can ramp up their selling strategies.

It’s worth mentioning that the same holds true for your mobile selling tools. Until you can guarantee a successful launch of your mobile sales app, it’s worth absolutely nothing to your operations.

Granted, you want to get it up and selling as soon as possible. But there are a few key steps you’d be better off not skipping, even if it means delaying your launch date a little in order to start your strategy off right. Read More

Can Mobile Phones Actually Boost the Human Element for Sales?

By | Mobile Productivity Tools

Using mobile phones as sales tools is more personal than you might think – here’s why:

Ask any Gen X-er or baby boomer what they think is a big problem in today’s business world, and they’re likely to comment how people don’t interact with each other like they used to.

With things like automated emails, self-serve “help” desks, and non-human-reliant machinery, companies are in many ways experiencing a less direct connection to their customers and letting their technology do most of the talking.

But in some cases, that’s simply not true. Read More

The Trick to Choosing a Sales App Your Reps Will Want to Use

By | Mobile Productivity Tools

Discover the Ugly Truth About Workplace Change, and How to Avoid It Completely

When you introduce a new process or technology, confidence and predictability disappear. It’s something new to learn, which means it takes time, effort, and dedication on everyone’s part to make it work right.

And for those who don’t respond well to change, new solutions can initiate a domino effect of anxiety, stress, and productivity loss. Read More