Here’s Why You Shouldn’t Use a Website as a Sales Enablement Tool

By | Mobile Productivity Tools

UPDATED 4/17/2018 with new data

A lot of companies wonder why they can’t just use their website to house critical sales information for their sales team as opposed to taking the plunge with a mobile sales app or sales enablement tool.

After all, your product information is already on your website.

And, most companies have websites.

Seems like a pretty logical conclusion to open up a browser, pull up your website and show your products to prospects, right?

Furthermore, pretty much everyone has a smartphone with enough signal to pull up your mobile responsive website do this.

So let’s call it like it is…

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What we learned about Manufacturers’ Reps by analyzing 27,000 mobile sales tool users

By | Mobile Productivity Tools

What we learned about Manufacturers’ Reps by analyzing 27,000+ mobile sales tool users.

Can you believe that FatStax now has over 35,000 users that qualify as manufacturers’ reps, dealers, distributors, OEMs, etc.?

In fact, since launching our packages specifically tailored to manufacturers that sell primarily via distributor reps three years ago, these reps now make up well over 70% of all FatStax users.

Since we’re scientists by nature, we decided to analyze just exactly what all those manufacturers’ reps were doing with their sales tools in order to figure out how to get more of them to be badass super users instead wimpy, loser users. Read More

Stacks 2.0 – Making FatStax 10X More Valuable to Sales People

By | Mobile Productivity Tools
Stacks have been the cornerstone of our success here at FatStax (it’s even in our name, Stax = Stacks).

From the beginning, we imagined that sales reps with 1000s of products would inevitably find themselves in conversations with customers where a pre-canned PowerPoint presentation was useless and, they needed to pivot quickly.

Stacks was our answer for reps that needed an “Ace in Hole” when things go sideways and largely it has helped in just those situations.

Without fail, every time we speak with sales people using the platform “Stacks” is mentioned as the number 1 feature that benefits our user base – sales people.

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Notes on Tim Ferriss Branding Podcast

By | Mobile Productivity Tools

“FORGET ABOUT BRANDING, FOCUS ON WHAT FUCKING MATTERS, THE REST WILL TAKE CARE OF ITSELF” – Tim Ferriss – Branding Podcast.

I really loved Tim Ferriss’s recent podcast on Branding. Give it a listen please.

It’s a short 35 min easy listen during your commute and, it really made me think a lot about my marketing activities and my “personal brand”.  My opinion is this applies to both branding for product marketers as well as sales people working on their personal brand/style.

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How I Got 200 Hrs per Year Back from One Simple Change in Marketing Habits

By | Mobile Productivity Tools, Sales Productivity
Updated 09/26/2017 with new insights

What would you do with 200 more hours per year? Seriously, what could you accomplish?

As a Marketer, there are two ways to increase your available time.

Way #1 – Work more hours.

Way #2 – Work normal hours and stop wasting time on unimportant tasks.

#1 is the norm and a sort of cultural badge of honor for anyone in a leadership roll. It requires us to do more of what we’ve already done: more emails, more meetings, more phone calls, more plane flights, and all of the stuff we are comfortable with these days.

#2 is super uncomfortable. It requires us to pause and take a hard look at what is taking up so much dang time and then stop doing those things or find a more effective, less time-consuming process to do them.

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