“With FatStax, I can deliver follow up information to my customers in minutes instead of days. In just a few clicks immediately following our meeting, I can send product videos, technical data sheets, color charts and literature that reinforces their buying decision.” – Justin Chantel, Territory Sales Manager, Bradley Corp.
Now that is music to our ears. Thanks Justin. You are exactly who we are looking to serve my friend.
But how did we get there…
How often does your sales team ask, “What are we really getting for our marketing spend?”
I cringe every time someone in sales asks that question!
Actually it’s not a question, it’s statement that sales does not BELIEVE in marketing’s contribution. The age old fight continues.
Maybe there’s just a bit of misalignment or internal chaos between marketing and sales.
I think we all know the impact of marketing on sales performance, but sometimes it is difficult to quantify. Wouldn’t it be really nice if people stop asking this question all together?