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Making the decision to invest in a mobile sales app is easy.

Figuring out which type of tool is the best for your sales organization? That’s a bit tougher.

The reality is determining which type of sales enablement app is best for your sales teams depends on a couple of factors:

For your team – it depends on how they sell and your offering mix.

For you – it depends on how much bandwidth you have to manage the tool.

The decision can be a little daunting and overwhelming. So how do you get an app for sales teams right the first time?

The Three Different Types of Sales Enablement Apps (And The Hybrid)

First, you need to learn about the different types of mobile sales tools that are available.

The most common mobile sales apps include:

1. File Sharing App

As the name indicates, these mobile sales apps are designed to share static files like PDFs, PowerPoints, videos, Word documents, etc.

This app for sales teams typically highlights files that have been created by the marketing team or the advertising agency that can be easily shared via the app, which can then be shown to a customer or prospect in the field.

2. Catalog App

The next type is a catalog app, which, as you can imagine, is similar to a catalog. Think of them like those giant paper catalogs you’d print up and ship out to your customers so they can buy something.

A catalog app for sales teams contain SKU-based information, like pricing, product specs, and general information. Some even allow you to create a soft quote or may even talk to your ERP system so you can actually create an order.

3. Presentation App

It’s important to differentiate this type from the file sharing app because this type of app facilitates long-form presentations, like PowerPoint or Prezi.

The presentation app allows you to give a pitch in front of an audience by presenting various slides or information.

4. The Hybrid App

Many times, companies need something that is not “one-size-fits-all”.

Your teams may sell with a combination of static files, catalog information, and by giving long-form presentations. You may have some divisions that need a static file and some divisions that need a customer-facing app. It all just depends on what’s right for them.

In short, your teams may need a hybrid of the three main types of mobile sales apps available.

Having a hybrid app provides flexibility to your team based on their needs. Plus, it doesn’t box you into one solution, limiting scalability and growth.

Regardless of how your team sells, it’s important to figure out which tools can help them the most. To learn more about the different types of apps for sales teams available, request a demo of our mobile sales app solution:

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About J. Rusty Bishop, PhD

I've spent the last 5 years helping great brands create amazing experiences for their sales teams during one on one sales interactions. Helping sales people do their job is my passion. When I'm not working, I am on the ocean fishing in San Diego, Ca.