Before FatStax existed, Co-Founders Mark Walker and Dr. Rusty Bishop represented both sides of the B2B sales equation: VP Sales & B2B Buyer. They both recognized a gap in the sales process that was affecting their own experience and leading to long and difficult sale cycles.
At that time, Mark ran a large sales team at Invitrogen (now ThermoFisher, Inc.) that sold over 10,000 products to researchers and healthcare workers. He experienced first hand the frustration of managing B2B sales people in the information age where buyers seemingly overnight had greater access to product knowledge than any rep could ever remember.
As researcher at UCSD, Rusty spent countless hours trying to find the right tools to complete his experiments on Type 1 Diabetes faster and with greater accuracy. He was constantly frustrated by sales reps’ inability to answer his deep product questions with relevant answers and how these highly paid individuals “wasted his time.”
This ongoing frustration led them both to partner together and create a simple and effective way to allow sales reps and buyers to become aligned and create an entirely new and better experience overall.
A system that acts like a second brain to allow Sales Reps to become more intelligent and highly valuable to a sales organization and their customers and prospects.
FatStax’s vision is to find new ways to align sales reps with their customers and in doing so enable people doing impactful work to get their jobs done faster.
The company’s stated mission is to mobilize data to be available anywhere, anytime and transform the way people work.
The FatStax team is an all-star cast of programmers, customer success managers, data scientists, sales people, and marketers to bring this mission to life.
Transforming Complex Data Into Meaningful Tools
At our core, we believe that sales reps with more than 500 products in their portfolio need a second brain to hold all the relevant details that B2B buyers need to trust them and ultimately buy from them. Without immediate access to the relevant details, sales reps will continue to frustrate PhDs, architects, build managers, doctors, engineers, and others that trying to make an impact on the world.